Democratic presidential hopeful Michael Bloomberg may be a latecomer to the 2020 Democratic primary race, but he is looking to catch up quickly with a coast-to-coast hiring spree.
His campaign's staff has now grown to more than 1,000 people, aides confirm to Fox News.
His ad strategy includes a 60-second Super Bowl commercial.
So far, the strategy appears to be paying off as Bloomberg is rising gradually in the polls.
Fox News' Paul Steinhauser and Andrew O'Reilly contributed to this report.